using creative techniques throughout the video production process
Video is rapidly becoming ‘the’ media choice for online marketing to gain attention and get a message across – it’s immersive, instant and easy to connect with emotionally. Producing video that actually changes attitudes or behaviours, compelling people to act, requires an understanding of the way audiences think, strategically structuring content, and using creative techniques throughout the video production process.
Below are examples of video productions, predominately music promos, that we have created in the past for some of our clients, please click on the play button to view the video.
Video Content Strategy
It starts with a plan, a strategy for using tailored video content at every stage of the funnel, built on in-depth research of your brand, goals, market and audience.
For establishing broad awareness and thought leadership, video SEO is key. Optimised video content to rank for your most important keywords across Google and YouTube garners results.
Planning in advance how your video will be repurposed for efficient use of content is crucial, such as being saved as brand graphics, or turned into transcripts.
Social Media Marketing
Video rules on social media, so it is essential to take advantage of this by editing your video content into shorter-form snippets ideal for sharing and seeding on social media.