Phase I: Strategy & Research – Great design starts by understanding your self-image, goals, audience, project parameters and desired outcomes. We research your intended audiences, and study the competition.
Phase II: Creative Exploration & Design Development – Here is where we begin to introduce intuitive thinking into our process. Through creative we develop ideas to visually express your core message. Every choice, from layout and colour to type size and style is made with your communication goals in mind. The stand-out ideas are chosen for development into initial concepts, and are further refined. We then present the initial concepts to you and work with you to turn these concepts into comprehensive design directions. At this stage we will provide: • Two to three strategic design concepts for evaluation; • Refined design direction for the chosen design direction.
Phase III: Production Management & Implementation – At this phase we work the details, ensuring that every element works to aid the communication goal of the project. Once the final design is ready to produce, we work with you to create and/or gather required text and images. We proof and refine the design, check, double-check, proof again, and prepare the design for final production. We work closely with any vendors involved to ensure that your finished project meets our standards of excellence, as well as yours.