BROCHURE DESIGN – A CAREFUL CONSIDERATION
Brochure design is a process with many considerations, the primary one being the impression it needs to make on its target audience. Image and font choice, as well as the colour palette, are all crucial considerations for creating a look and feel that enables the brochure to achieve its objectives.
Other considerations are the choice of paper, binding and finish. Should it be stitch bound, perfect bound or PUR bound, with spot UV, foiling, soft-touch lamination? It’s not just the design elements that matter, the feel and quality play a key role in the success of your brochure.
We have years of experience in making decisions based on these considerations, so if you want a brochure that has all the criteria to achieve your objectives please contact us. But don’t take our word for it, here is what Cathy Michaels, Regeneration Coordinator at The Hyde Group had to say:
“I, along with everyone else involved, was really impressed with the initial concepts presented to us by SemiStone Media. I can only imagine the finished brochure will be nothing less than amazing!”
Below are examples of some of our brochure design work that we have created in the past for some of our clients, please click on any image to see the design in greater detail.
BROCHURE DESIGN – A CAREFUL CONSIDERATION
Brochure design is a process with many considerations, the primary one being the impression it needs to make on its target audience. Image and font choice, as well as the colour palette, are all crucial considerations for creating a look and feel that enables the brochure to achieve its objectives.
Other considerations are the choice of paper, binding and finish. Should it be stitch bound, perfect bound or PUR bound, with spot UV, foiling, soft-touch lamination? It’s not just the design elements that matter, the feel and quality play a key role in the success of your brochure.
We have years of experience in making decisions based on these considerations, so if you want a brochure that has all the criteria to achieve your objectives please contact us. But don’t take our word for it, here is what Cathy Michaels, Regeneration Coordinator at The Hyde Group had to say:
“I, along with everyone else involved, was really impressed with the initial concepts presented to us by SemiStone Media. I can only imagine the finished brochure will be nothing less than amazing!”
Below are examples of some of our brochure design work that we have created in the past for some of our clients, please click on any image to see the design in greater detail.
OUR DESIGN DEVELOPMENT PROCESS
Phase I: Strategy & Research – Great design starts by understanding your self-image, goals, audience, project parameters and desired outcomes. We research your intended audiences, and study the competition.
Phase II: Creative Exploration & Design Development – Here is where we begin to introduce intuitive thinking into our process. Through creative we develop ideas to visually express your core message. Every choice, from layout and colour to type size and style is made with your communication goals in mind. The stand-out ideas are chosen for development into initial concepts, and are further refined. We then present the initial concepts to you and work with you to turn these concepts into comprehensive design directions. At this stage we will provide: • Two to three strategic design concepts for evaluation; • Refined design direction for the chosen design direction.
Phase III: Production Management & Implementation – At this phase we work the details, ensuring that every element works to aid the communication goal of the project. Once the final design is ready to produce, we work with you to create and/or gather required text and images. We proof and refine the design, check, double-check, proof again, and prepare the design for final production. We work closely with any vendors involved to ensure that your finished project meets our standards of excellence, as well as yours.
