client:
Carbogen Amcis
location:
Bubendorf, Switzerland
industry sector
Pharmaceutical
project requirements:
Rebranding, Tagline
Branding provides the visual framework from which a website and wider communications can evolve. We develop and refine brand identities for local businesses in Chichester and across West Sussex, creating visual systems that are clear, appropriate, and consistent across touchpoints.
Our approach is based on established design principles rather than fashion-led aesthetics. The objective is not decoration, but coherence: a brand that communicates reliably and stands the test of time.
Good branding begins with understanding the business: what it does, whom it serves, and how it needs to present itself.
With that understanding, we develop identity systems that typically include:
Logo and core mark development or refinement
Typography, colour, and layout guidance
Visual language for digital and print applications
Practical rules for consistent use
The goal is a brand system that can be applied consistently — particularly across your website — without reinventing the fundamentals for each new item.
For many local businesses, branding work is less about "rebranding" and more about making what already exists clearer and more consistent.
Where a new identity is required, we develop it with restraint and long-term relevance in mind.
A considered process turns an understanding of the business into a practical identity system.
Each stage has a clear purpose, from establishing the brief and exploring appropriate directions through to developing and applying the finished identity.
We begin by understanding your business, its objectives, audience and competitive environment. This gives us the context needed to make informed design decisions.
We explore appropriate visual directions and develop the strongest ideas into considered design concepts. These are refined collaboratively until a clear direction is established.
Once the direction is approved, we develop the full identity system — logos, colours, typography, imagery style and supporting elements — ready for digital and print use.
We help apply the identity across your website, marketing materials and other communications, with ongoing design support available where required.
“SemiStone Media helped us rebrand both Dishman and Carbogen Amcis, delivering stunning, eye-catching designs. I was really impressed with the powerful look and feel they created for both our brands. They are a pleasure to work with – patient, creative, fast and dependable.”
Federica Ricatto, PhD
Marketing Manager - Carbogen Amcis, Bubendorf, Switzerland
“The new branding & website they designed and developed for us is modern, impressive and very professional. Customer feedback has been extremely positive. Their knowledge, experience and can-do approach made the whole process a real pleasure; their motivation and commitment were very reassuring. The exceptional talent displayed and professional approach throughout the project was truly impressive.”
Trevor Gingell
Director - CRMT Moto Tours, Saint Vite, France
If your current branding no longer reflects the business — or has never been clearly defined — we can discuss what needs clarification and how it should be expressed consistently.
